Market and Competitor Analysis

Explanation:
Evaluates the compliance of the company’s products or services with the demands, quality standards, and customer expectations of the target market.
Subtopics:
- Local Consumer Preferences:
  Examines the suitability of products to the cultural and traditional habits of the region.
  - Reformulating natural cosmetic products to align with the demand for organic products in Asia.
- Comparison of Service Quality:
  Identifies the advantages and disadvantages of the company’s customer service processes compared to competitors.
  - Example: Competitors in Asia offering multilingual customer service is identified, and improvements in this area are recommended.

Explanation:
Analyzes the strategies and supply chain structures of current competitors in the Asian market.
Subtopics:
- Distribution Networks of Competitors:
  Examines the logistics channels and efficiency levels of competitors.
  - Example:
    A competitor’s extensive logistics network in major cities is identified as a reason for reduced delivery times.
- Collaborations with Local Suppliers:
  Evaluates the cost advantages and flexibility levels of local suppliers.
  - Example: A regional textile supplier offers cost savings for high-volume orders.

Explanation:
Maps potential risks and opportunities to be considered in the Asian market.
Subtopics:
- Currency and Financial Risks:
  Analyzes the impact of currency fluctuations on costs.
  - Example:Hedging is recommended to protect revenues in the local currency against currency fluctuations.
- Opportunities from Cultural Diversity:
  The region’s demographic diversity creates opportunities for different products and services.
  - Example: A food company creating a product line tailored to traditional tastes in Asia.

Explanation:
Divides the target customer base into segments to understand their needs.
Subtopics:
- E-Commerce Segmentation:
  Examines online shopping habits and identifies target groups.
  - Example: 70% of mobile shoppers are identified as being in the 18-35 age group.

Explanation:
Ensures the design of showrooms and physical stores tailored to customer experiences in Asia.
Subtopics:
- Customer Journey Mapping for Showroom Design:
  Identifies customer experience points in the showroom.
  - Example:Providing vehicle test drive experiences with VR technology in a car showroom.
- Measuring Offline Sales Performance:
  Analyzes the customer traffic and sales conversion rates of physical stores regularly.
  - Example: The relationship between product trials in the showroom and sales rates is evaluated in monthly reports.