Needs Analysis

Clarification of Customer Objectives:
- Explanation
  Clarifies the company’s international market objectives, growth strategies, and current priorities.
- Subtopics
  - Defining Market Objectives
  - Discussing Expected Challenges and Priorities
- Example
  Specific goals such as achieving 10% growth in the European market and improving customer satisfaction are identified.
Review of General Company Status:
- Explanation:
  A comprehensive evaluation of the company’s operational and financial status is conducted.
- Subtopics:
  - Reviewing Past Performance Data
  - Evaluating Organizational Structure
- Example:
  Production capacity utilization is identified to be at 80% annually.

Evaluation of Existing Products and Services:
- Explanation:
  Examines whether the company’s products and services meet the needs of the target market.
- Subtopics:
  - Potential for Product Innovation
  - Efficiency of Service Processes
- Example:
  The technical features of the products are compared with those offered by competitors.
Company Capacity Analysis:
- Explanation:
  Evaluates the company’s production, financial structure, and human resources for alignment with expansion plans.
- Subtopics:
  - Analyzing Financial Capacity
  - State of Production Technologies
- Example:
  The capital requirements for adding a new production line are determined.
Human Resources and Technological Infrastructure Review:
- Explanation:
  Assesses the competencies of employees and the suitability of technological infrastructure for international markets.
- Subtopics:
  - Measuring Digitalization Level
  - Identifying Employee Training Needs
- Example:
  The ERP system is identified as insufficient for international operations.

Short-Term Goals:
- Explanation:
  Goals to be achieved within the first 6-12 months.
- Subtopics:
  - Expanding Sales Channels
  - Defining ROI for Initial Investment
- Example:
  Signing agreements with 3 new distributors within 6 months.
Long-Term Goals:
- Explanation:
  Strategic growth goals the company plans to achieve within 3-5 years.
- Subtopics:
  - Strategies to Increase Brand Awareness
  - Developing New Products and Market Innovation
- Example:
  Increasing production capacity by 50% within 5 years.
Definition of Success Criteria for Goals:
- Explanation:
  Defines performance indicators to clarify success measurement criteria.
- Subtopics:
  - Developing KPIs for Measurable Goals
  - Continuous Performance Monitoring
- Example:
  Setting the annual growth rate at 20% and reporting it regularly.

Explanation:
Develops strategies to transform the company’s existing strengths into competitive advantages in international markets.
Subtopics:
- Using Technological Capabilities as a Differentiator:
  - Explanation: Using technology as an innovative tool ensures standing out in the market.
  - Example: Reducing production costs through automation technology and leveraging this advantage in pricing strategies.
- Maintaining Strong Customer Relationships:
  - Explanation: Develops strategies to retain the current customer portfolio and enhance loyalty.
  - Example: Creating improvement processes based on regional customer satisfaction reports.

Market Entry Models:
- Explanation:
  Determines the most suitable business model to facilitate the company’s entry into the target market.
- Subtopics:
  - Joint Ventures and Licensing Models:
    - Explanation: Partners with local companies to share risks.
    - Example: Entering into a licensing agreement with a local producer in Asia to reduce production costs.
  - Direct Investment and Production Strategies:
    - Explanation: Enables the company to establish an independent presence in the market through direct investment.
    - Example: Opening a new production facility in Southeast Asia.

Developing Global and Local Partnership Models:
- Explanation:
  Aims to expand market access and broaden the collaboration network by establishing local and global partnerships.
- Subtopics:
  - Strategic Agreements with Local Distributors:
    - Explanation: Signs agreements with local distributors to streamline logistics and sales processes in the target market.
    - Example: Partnering with a distributor in Asia to ensure quick access of products to the regional market.
  - Sustainability of Long-Term Partnerships:
    - Explanation: Plans to ensure the sustainability of business partnerships for mutual benefit in the long term.
    - Example: Structuring an agreement with a regional logistics firm that offers cost advantages for both parties.