Brand & Strategy

Subtopics:
- Target Audience-Focused Campaigns:
  - Organizes targeted brand awareness campaigns for specific demographic groups.
  - Example: Launching ad campaigns on digital platforms targeted at young adults.
- Local and Global Marketing Activities:
  - Conducts promotional activities to enhance brand awareness locally and globally.
  - Example: Displaying brand logos prominently at international trade fairs.

Subtopics:
- Corporate Identity Design:
  - Designs visual and communication elements to create a strong corporate identity.
  - Example: Creating a new logo design and updating the brand color palette.
- Managing Negative Perceptions:
  - Develops strategies to manage negative customer feedback and protect the brand image.
  - Example: Implementing crisis management strategies for negative comments on social media.
- Enhancing Brand Value:
  - Designs long-term projects to enhance the perceived value of the brand for consumers.
  - Example: Integrating sustainability projects into the brand image.

Subtopics:
- Local Collaborations and Sponsorships:
  - Develops sponsorship relationships with local organizations and events to boost brand awareness.
  - Example: Sponsoring a local sports club to increase brand visibility.
- Regional Partner Programs:
  - Establishes partnerships with regional business partners to expand sales channels.
  - Example: Collaborating with a local logistics company to establish a distribution network in a specific region.
- Global Brand Alliances:
  - Forms strategic brand alliances with international partners to gain strength in the global market.
  - Example: Signing a cross-promotion agreement with a strong brand in another market.

Subtopics:
- Loyalty Programs:
  - Designs loyalty programs to encourage repeat purchases from customers.
  - Example: Creating a customer program offering special discounts on every fifth purchase.
- Integrating Customer Feedback:
  - Incorporates customer feedback into product development processes to boost loyalty.
  - Example: Developing a product line based on customer suggestions.

Subtopics:
- Digital Advertising Campaigns:
  - Runs advertising campaigns targeting large audiences on online platforms.
- Event-Based Campaigns:
  - Organizes event-based campaigns to increase brand visibility.
  - Example: Organizing product giveaways at promotional events.