Fair Objectives

• Explanation:
  Defines strategic goals to be achieved during fair participation and plans accordingly.
• Subtopics:
  • Acquisition of New Customers:
    • Expands the customer portfolio by connecting with potential customers during the fair.
    • Example: Aims to establish connections with at least 50 new customers during the fair.
  • Increasing Brand Awareness:
    • Ensures the brand gains attention among fair participants through stand design, visuals, and activities.
    • Example: Targets a 20% increase in brand awareness by the end of the fair.
  • Promotion of Products and Services:
    • Promotes new and existing products to the target audience.
    • Example: Introducing a newly launched product to 30% of the visitors.
  • Sales and Order Objectives:
    • (Aims to achieve a specific sales and order volume during the fair.
    • Example: Achieving a total sale of 100 units during the fair.
  • Market Research and Feedback Collection:
    • Collects feedback from visitors regarding market needs and product development opportunities.
    • Example:Collecting feedback forms from 200 visitors regarding the product.
  • Partnership and Collaboration Opportunities:
    • Creates business development opportunities by forming partnerships with local and international businesses.
    • Example: Establishing preliminary agreements with at least three potential business partners during the fair.
  • Competitor Analysis:
    • Observes competitors’ strategies and products during the fair to gain a competitive advantage.
    • Example: Conducting a detailed analysis of competitors’ product pricing and features.