Wholesale Buyer Candidate Research
- Purpose:
To identify potential buyers in the target market who can make bulk purchases and establish relationships with them. - Subtopics:
- Identifying Buyers’ Bulk Purchasing Capacity:
- Analyzes buyers’ order sizes and annual purchasing capacities.
- Example: A wholesale buyer with high annual purchasing capacity is targeted.
- Sector and Product Compatibility:
- Evaluates the compatibility of buyers’ operating sectors with the company’s products.
- Example: A wholesale buyer in the food sector is compatible with the company’s organic product category.
- Long-Term Collaboration Potential:
- Assesses the potential for long-term partnerships and sustainable order relationships with buyers.
- Example: A buyer with regular orders and growth goals is deemed suitable for long-term collaboration.
- Market Needs Compatibility:
- Examines whether buyers prefer products aligned with the demand and needs of the target market.
- Example: A buyer in the healthcare sector is chosen to meet the high demand for low-calorie products.
- Identifying Buyers’ Bulk Purchasing Capacity:
